Credit Card Companies make money in a variety of ways. Here are the four most common:
One: The most common way credit card companies make money is through fees, such as the annual fee, overlimit fee and past due fees.
Two: Another way credit card companies make money is through interest on revolving loans if the card balance is not paid in full each month.
Three: As explained above, the card issuer (the bank that issued the card and/or the issuer network, be it Visa, MasterCard, Discover) makes a percentage of each item you purchase from a merchant who accepts your credit card. The rates range from 1% to 6% for each purchase.
Four: The card issuer can also make money through ancillary avenues, such as selling your name to a mailing list or selling advertisements along with your monthly billing statement.
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Small businesses have to make a decision about to whom they are going to extend credit. Are they going to extend credit only to those who pay in cash and checks? This may make their payment processing easy, but it will severely limit their customer base. If they choose to extend credit to their customers, it is a little more complicated, but it will expand their reach into the marketplace and the customer base. Most small businesses eventually make the transition to offering credit card (and debit card) processing services.
What is required?
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How does credit card processing work?
Here's how the process works. Your customer pays with their credit or debit card. CardConnect, as your payment processor, receives the payment details and reviews them for potential fraud, before forwarding them to the card association or bank that issued your customer's card. Once we are able to verify your customer's credit card details, we relay that information back to you the merchant via one of our secure, online payment gateways, who may then complete the transaction. If verification is denied by the card association/issuing bank, we will relay that information to you (the merchant) who can then decline the transaction. All of this happens in a matter of just a few seconds.
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- No cancellation fees: Brad Franzen says that owners should never sign a merchant account contract that charges cancellation fees. Without these fees, business owners can cancel their accounts and go with a lower service provider without having to pay a hefty cost to do so.
- Rate locks: Require that your provider offers a lifetime rate lock on fees. This way, your fees will remain the same every month. Service providers often tempt business owners with low initial costs, Brad Franzen said. But over time, these rates slowly creep up. Before long, business owners are paying far more than they expected.