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From stalls to retail stores, restaurants to contractors, more businesses accept credit cards because more consumers want to pay with them. Credit cards aren’t just one of the most convenient ways to pay, they allow both businesses and consumers to track spending, earn rewards and enjoy a host of security benefits. Businesses that don’t accept credit cards risk sending their customers to the competitors that do. That is why owning a credit card processor is a must as a business owner whether you need credit card processing products or credit card processing for gas stations.
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Small businesses have to make a decision about to whom they are going to extend credit. Are they going to extend credit only to those who pay in cash and checks? This may make their payment processing easy, but it will severely limit their customer base. If they choose to extend credit to their customers, it is a little more complicated, but it will expand their reach into the marketplace and the customer base. Most small businesses eventually make the transition to offering credit card (and debit card) processing services.
What is required?
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Internet merchant accounts and brick-and-mortar merchant accounts are two different animals. If you are going to operate an e-commerce business (online), then you need at least one Internet merchant account. An Internet merchant account is simply designed to process online credit or debit card payments, which usually involves higher fees to you, the merchant. There are online payment processing services that can handle setting up Internet merchant accounts for you. Alternatively, you can get your Internet merchant accounts through your bank or independent sales organization where you got your brick-and-mortar merchant account.
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- Rate locks: Require that your provider offers a lifetime rate lock on fees. This way, your fees will remain the same every month. Service providers often tempt business owners with low initial costs, Brad Franzen said. But over time, these rates slowly creep up. Before long, business owners are paying far more than they expected.
- Providing credit card security is critical to protect your customers and your business. Our payment solutions meet modern Payment Card Industry (PCI) data security standards, and we can help ensure you follow all the proper security measures as a proactive organization – without a major investment.