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From stalls to retail stores, restaurants to contractors, more businesses accept credit cards because more consumers want to pay with them. Credit cards aren’t just one of the most convenient ways to pay, they allow both businesses and consumers to track spending, earn rewards and enjoy a host of security benefits. Businesses that don’t accept credit cards risk sending their customers to the competitors that do. That is why owning a credit card processor is a must as a business owner whether you need credit card processing products or credit card processing for gas stations.
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Small businesses have to make a decision about to whom they are going to extend credit. Are they going to extend credit only to those who pay in cash and checks? This may make their payment processing easy, but it will severely limit their customer base. If they choose to extend credit to their customers, it is a little more complicated, but it will expand their reach into the marketplace and the customer base. Most small businesses eventually make the transition to offering credit card (and debit card) processing services.
What is required?
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How does credit card processing work?
Here's how the process works. Your customer pays with their credit or debit card. CardConnect, as your payment processor, receives the payment details and reviews them for potential fraud, before forwarding them to the card association or bank that issued your customer's card. Once we are able to verify your customer's credit card details, we relay that information back to you the merchant via one of our secure, online payment gateways, who may then complete the transaction. If verification is denied by the card association/issuing bank, we will relay that information to you (the merchant) who can then decline the transaction. All of this happens in a matter of just a few seconds.
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- Remember to choose a secure merchant services provider that offers a PCI compliant payment gateway, along with integrated payment services to optimize your processing solutions. Also, ensure that your processor offers flat rate pricing and in-house customer support.
- No cancellation fees: Brad Franzen says that owners should never sign a merchant account contract that charges cancellation fees. Without these fees, business owners can cancel their accounts and go with a lower service provider without having to pay a hefty cost to do so.